Pay-Per-Click advertising enables anybody with a website to get targeted visitors to their sales pages. It is a good way for new websites to attract sales. But alas - if you forget to apply certain key points, you will risk losing far more money than you will make in sales.
Remember that since this "pay-per-click," even bad clicks are charged on you. You wouldn't really want to pay for a click that doesn't really actually convert into a sale, would you? This is why this type of advertising must be carefully set-up and planned.
Below are 3 good tips which, when taken into consideration, will help make every click worthwhile for your business.
Choose Your budget and Stick To It - PPC click works very simply, your ad is clicked on and you are charged that amount you said you would be for the ad showing. You need to bid on certain keywords that are more sought-after, and rankings on a search page that have a greater possibility of visits. But remember - being clicked on does not immediately translate into a sure sale. You need to back up your site with come-hither content and relevant information which will convince a potential client to choose you over all the other options out there.
Another tip - research on how much cheaper it is to get your advertisement on the third place, rather than on the first or second. You will save a lot of money, and lessen the possibility of non-sale clicks…yet be able to get good traffic to your site.
Find a few well-targeted keyword phrases that draw a fair amount of searches - not too much! Like we mentioned, not all clicks end up in a sale, so you must carefully buy into keywords that are not too vague that they draw in undesired clicks. The less traffic a keyword phrase generates, the cheaper it will be, but make sure it is also more precisely targeted to the product you are offering.
There is no point choosing cheap keywords if you are not going to choose tightly focused ones. Be more specific - don't opt for popular. Super-targeted keywords may only cost 5 cents per, as compared to popular keywords which may cost a dollar up. Make sure that the keywords you are using are really the keywords that are going to drive quality traffic to your web site.
For example, instead of choosing "boots" when your company sells boots that can be
used for en-vogue attires, then you'd have better quality clicks if you use "fashion boots." The keyword suggestion tool under the "tools" menu is very helpful for finding more keywords that are specific.
Use the negative keyword tool to root out unnecessary search terms. To filter out negative click-throughs, type the keywords pertaining to categories you do not answer to on the negative keywords page. For example, for the fashion boot key phrase, put the keywords "rain," "work," and "man" on the negative keywords - to ward off those looking for rain boots, man boots or work boots. This will conserve the number of unsuccessful clicks by people who erroneously stumbled on your page due to insufficient use of the negative keywords page.
Another tip: If you serve only a particular region of the country, make sure to specify this in your regional settings. You may be wasting valuable money on ads that are being clicked on by users from around the world who could never use your product or service.
Success in PPC campaigns is based on testing - you just have no choice but to come up with a good mix which you will master over time. The key is to stay within your budget - don't overdo the bidding and buying - until you are sure that pay-per-click is a good option for your business.