Callum is a web design and SEO specialist and the world viewed throught his eyes is not exactly as it would appear.
It is not uncommon for a person's job to affect the way they see things around them. An example of this is a farmer who does not see the cute little white lambs in his field in early Spring in the way that most other people see them. To people walking by the field of lambs or passing in their cars, the lambs appear to them like beautiful soft cuddly toys that they would like to take home with them. On the other hand, the farmer sees these little animals as a means of making money to enable him to keep himself and his family in a decent fashion.
My good friend,Callum, is in a different way also influenced by his work in the way that he sees objects and places around him. He is a self employed web design and SEO expert . Eveything that he sees can easily become an aspect that can help him in his work in web design and SEO.
I speak to him almost every day, and at least twice a week we meet up for coffee or lunch, and during these ocassions I am interested and often enthralled by his interpretation of everything that he has seen and experienced since our last conversation.
I frequently feel that I am once again seeing the world about me in the way that I have not done since I was a small child when in those far distant days a dirty muddy plank of wood was seen by me as a boat that could take me to some enchanted island.
The fact that Callum is a web designer means that he constructs websites for local businesses and global.
He always likes to build beautiful constructed websites with relevant photographs and content, and by content I mean the words written on each page of the website that clearly states what goods or services that are being offered.
Callum has been doing this website design work for a number of years, and is always observing every minute detail in his enviroment to get new ideas for each web design project that he undertakes.
Therefore when he is sitting on a park bench with his children playing near by, he looks around him, and sees many different things that he can use for his web design business.
In front of his eyes, the small dirty looking pond in the park surrounded by dandelions and daisies can become a clear sparkling lake in Umbria with sunflowers, and he will use this image once he upgrades the website of his local travel agent.
Even when he and I are sitting in the local greasy spoon, he suddenly envisages a pavement restaurant with a red and white table cloth in a beautiful square in Lyon.
It must be wonderful to see the world around you as much more charming than it actually is.